I’ve spoken here many times about how to write quality text for your blog, but there’s always something left to say. This is because my writing routines are always evolving as experience grows and new tools come up. The way I wrote a year ago is very different from the way I write now, and I hope that in a year’s time I will write much better than today. Evolution is constant whether you are a freelancer or a psychologist. And just like any innovative business, you have to always think about evolving. Every day I read what others write and spend a few minutes of my day reading books, which helps me to renew my knowledge but also to write better.

But is there any difference between writing for the web or as a journalist? Some, but the essential lines are the same. After all, the two genres of writing are meant to grab the reader and make your text interesting. But what we are going to focus on today is really how to write texts for a blog, knowing that there are many doubts in the head when we start thinking about the indexing of search engines or keywords. Is this so important? Should this change the way you write or not even think about it? Let’s take it easy, because the writing of your text starts well before that.

Use Read Later Fast

Well, here is one of the tools that has helped me (and a lot) lately. Every day, I spend about 30 to 60 minutes a day reading my Twitter and emails from the blogs I subscribe to. My first question at the beginning was: how do I organize all these texts that I find interesting but can not read at the moment? Aiming at Moleskine was out of the question, as it would make it impossible to “put” the links there. I also tried to point out in Basecamp, but it did not seem to me the most logical solution. Until I discovered my salvation: the Read Later Fast. This is no more than an extension for Chrome that allows me to save all the pages I read. It works quite simply. Once installed, just click the button to save the page. Then just open another tab in Chrome and click on the image like the one below.

You’ll then see a list of all the pages you’ve saved. Then just click and read the texts you want. When they have read, delete. It is important that you have this habit, otherwise in a while you will have a huge list and will not even know how to organize yourself.

Write to Google or not?

This question has two answers: yes and no. Let’s start with the yes. Thinking in a very practical way, it pays off a lot more as a blogger writing something that can later be read long after it is published than something that only has a logical reading for a few days. The same thing happened to me in the title of this text. I would have several options, but a small Google Keyword Tool search made me opt for this.

Is the number of keywords in the text important?

Honestly this is one of those things that I do not even think about. This is because if your article is consistent and pleases your readers, the keywords will appear naturally as you write. It’s too bad to read articles with forced keywords, just because they’re worried about Google. Is it worth losing readers just to index better? Also because if readers spend little time reading your article hardly Google will like this.

Start with the most important

The image above was taken from the site useit.com, which studies usability on the internet. If you look carefully, you will find that people tend to read mostly the first few paragraphs and from left to right, reading the whole text in a few instances. By this, I mean that you should be very careful about the introduction you make, since a bad start can lead to a higher rejection rate and your readers spend little time on your blog. On the other hand, a good start can ensure that they read the rest of the article. Forget those boring introductions and get straight to the point. This does not mean that you can not have an interesting and developed beginning, you will have to be careful to start with a lot of creativity but directly at the same time.

Does the text size matter?

This is one of the points I have analyzed and the answer is yes. Just for one reason: Google takes into account how long the user is reading your text. I recently did an experiment and checked the results. Knowing that at the end of the week I did not publish articles and that most visits to the Freelancer School came from the home page, the tendency to read the first text would be much greater. So I wrote the text about the 15 ways of thinking of successful people with a size a little above normal, with more than 2500 words.

A small analysis of analytics proves some things:

  • My rejection rate decreased by almost 10% (walks around 70%)
  • The average time on the site has dramatically improved (walks around 3 minutes)
  • The number of page views has also improved, since larger text allows you to insert more internal links (average page views do not reach both normally)
  • Do not say that you should always write huge texts, but the truth is that if written well and consistently, it can bring good results to your site.


There is a rule that journalism has taught me and I think it should be important that you insert into your blog. When it comes to numbering, follow the following rule: from one to ten, write in full and from there use the numbering. Because? The reason is quite simple. Writing one, two, or three is a simple enough thing to read, but when we start writing seventeen, for example, we are already making it difficult for the reader to work, which is completely inadvisable. Write 17, it’s much simpler. If the reader can have less work, the better.

What care do you usually have when writing a text?Writing an article is not something you do without work. Especially after the arrival of Google Panda, all the care before writing a text is not enough. But now it is time for readers to talk a little